Strategic design development
The basis for the development of successful design is a strategic platform from which the actual design process can begin. The design process is started on the basis of a defined objective, market positioning and technical conditions for the product. A clearly defined and design-oriented strategic platform is the road to a successful design.
Conceptual design development
The design concept for the actual design process is developed on the basis of a thoroughly prepared strategic platform . The concept is a framework for the subsequent creative design process and provides a summary of strategic, market, technical and economic conditions.
Based on the design concept, the creative design process starts with sketches and renderings which provide shape and proportions to the creative concept. Then, a 3D model is typically prepared which is subsequently used to produce a scale model. The final design is ready to be integrated with the technical solution.